Tesla raises “full self-driving” price from $8,000 to $10,000
Elon Musk has long warned the FSD package would rise in price over time. …
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Tesla is wasting no time cashing in on excitement over the company’s forthcoming “full self-driving” software release, which was released in beta form to a small number of customers last week. Tesla has now raised the price of the FSD upgrade from $8,000 to $10,000.
Tesla has tinkered with pricing for the full self-driving package repeatedly over the last two years. In 2018, the package cost $3,000 at vehicle purchase time or $4,000 when purchased later. In 2019, Tesla briefly cut the price to $2,000, angering customers who had paid higher prices. Then Tesla revamped its price structure, making basic Autopilot features standard and raising the FSD package price to $5,000. Tesla subsequently raised the price to $6,000, $7,000, and then $8,000.
Musk has long warned customers to expect the price of the full self-driving technology to continue rising. “If you buy a Tesla today, I believe you are buying an appreciating asset—not a depreciating asset,” Musk said in a 2019 podcast episode.
Musk predicts that Teslas will soon be capable of fully autonomous operation, enabling them to operate as autonomous taxis and generate income for their owners when not in use. He argues that this income-generating potential will make the vehicles worth more than $100,000—which would make even the current $10,000 price a steal.
But it’s worth taking Musk’s pronouncements with a grain of salt. At the time Musk made his comments last year, Musk was also predicting that “feature complete” self-driving software would be released in late
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