How to Get the Best Out of Promotional Gifts
A 2016 study looked into the effectiveness of using branded swag. It was discovered that many people tend to keep promotional items for an average of 8 months that can extend the lifespan of your gift far beyond other marketing tactics like email marketing or PPC ads.
Having said this, the actual time that the product is retained will always depend on the specific product. For instance, consumers typically use umbrellas for up to 14 months while hats are often used for only 7 months.
The same study also revealed that these consumers usually become the brand’s valuable ambassadors, with more than half of consumers turning over their merchandise to other people once they have finished using them.
To prove that promo goods extend brand awareness, the study revealed that majority of consumers remembered those brands that gave them a hat or shirt. On the other hand, another study found out that most of the recipients of promotional gifts recall the name of the product’s advertiser while others do business with the product’s advertiser, and some simply enjoy receiving these items, yet another proof that promotional items really work.
Table of Contents
Popular Types of Promotional Items
There is an almost infinite list of products that could be branded with the logo or name of the company for promotional purposes. Although there are more common and popular items like pens, mugs, mouse pads, and T-shirts, there is also room for creativity when deciding on the items to brand.
Drinkware
Ideal for indoor or outdoor use, tumblers, mugs, glassware, and cups are ideal handheld promotional tools.
Sticky Notes and Journals
Everyone loves to take notes so why not make sure that your customers have their notes with them while keeping your company on top of their mind?
Sunglasses
Shades are a must-have when summer months arrive. See to it that your customers always look their best with a pair of branded sunglasses that provide a unique and fun avenue to promote your business.
Read also next articles: Best Female Singers in K-pop
The world of K-pop is filled with exceptional talent and captivating performers. From the mesmerizing vocals of male groups like BTS and EXO to the powerful voices of female artists like IU and Taeyeon, these talented individuals have captured the hearts of fans worldwide. . From K-pop Albums to K-pop Lightsticks, everything is so majestic in this realm.
Tote Bags
Totes are also affectionately referred to as swag bags and are the ideal branding channels since their spacious white space gives more than enough room to accommodate your logo.
