Epic files suit against Apple after Fortnite pulled from iOS App Store [Updated]
Epic was not shy about its frustrations with Apple’s and Google’s 30% cut of sales. …
<img src="https://www.inter-tuning.org/wp-content/uploads/2020/08/epic-files-suit-against-apple-after-fortnite-pulled-from-ios-app-store-updated.jpg" alt="Fortnite seen in the App Store on an iPhone on May 10, 2018. “>
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Update 4:05pm ET: In a video message premiering in Fortnite’s own Party Royale mode, Epic wrote that it has “defied the App Store Monopoly. In retaliation, Apple is blocking Fortnite from a billion devices. Join the fight to stop 2020 from becoming ‘1984.’”
The video directly parodies Apple’s famous 1984 Macintosh advertisement, down to an Apple executive stand-in saying that users have “given us their songs, their labor, their dreams. In exchange we have taken our tribute, our profits, our control. This power is ours and ours alone. We shall prevail.”
The movie ends with the hashtag #FreeFortnite.
Update 3:45pm ET: Less than an hour after Fortnite was removed from the iOS App Store, Epic announced it has filed a complaint for injunctive relief with a Northern District of California federal court.
The 61-page document makes reference to Apple’s famous 1984 Macintosh ad, arguing that today, “Apple has become what it once railed against: the behemoth seeking to control markets, block competition, and stifle innovation. Apple is bigger, more powerful, more entrenched, and more pernicious than the monopolists of yesteryear. At a market cap of nearly $2 trillion, Apple’s size and reach far exceeds that of any technology monopolist in history.”
Epic is seeking an injunction against Apple’s “anti-competitive conduct” and a decision finding that Apple’s developer terms regarding App Store approval and in-app purchases are “unenforceable.”
Update 3:04pm ET: Apple
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