AT&T loses another 600,000 TV customers as it seeks buyer for DirecTV
TV-subscriber losses decline in Q3, but AT&T is running out of customers to lose. …
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AT&T lost 627,000 TV customers in Q3 2020, an improvement over previous quarters as the company continues its attempt to sell its failing DirecTV division.
In earnings results reported today, AT&T said it lost 590,000 “Premium TV” customers, a category that includes DirecTV satellite, U-verse wireline TV, and the online service known as AT&T TV. AT&T also lost 37,000 customers from AT&T TV Now, the streaming service formerly known as DirecTV Now.
The Premium TV loss of 590,000 customers in Q3 is the best result since AT&T lost 544,000 subscribers in Q1 2019. AT&T’s Premium TV losses ranged from 778,000 to 1.16 million customers per quarter from Q2 2019 through Q2 2020. AT&T currently has 17.1 million Premium TV customers, down from over 25 million in early 2017.
“The decline is a significant improvement over prior-year trends,” AT&T CFO John Stephens said in a call with investors today.
The AT&T TV Now streaming-service loss of 37,000 customers was also an improvement, but AT&T is running out of customers to lose in that segment. The service has 683,000 subscribers left from the 1.86 million it had two years ago.
DirecTV still needs a buyer
AT&T’s massive TV losses spurred its ongoing attempt to sell DirecTV, which it purchased for $49 billion in 2015. First-round bids for DirecTV reportedly valued
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